Calculate Your Real PPC ROI

Calculating Your Real PPC ROI

The ROI calculation is imperative to comprehensive PPC; however, many marketers do not understand it. The marketers indulge in optimizing their campaigns, considering only cost-per-conversion without giving ROI a thought. They merely look upon Ads, keywords, and conversion rates. The approach helps in getting leads; however, the real intent of the campaign, which is selling …

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