ABOUT US.
Full-Service. AI-Run. Melbourne-Built.
We design it, build it, market it. And we run our own agency on the same AI stack we recommend to you.
OUR STORY .
21 Webs started in March 2019 with a simple idea: Australian businesses shouldn’t need five different agencies to grow online.
Since then we’ve delivered 1,200+ projects across the country. We’ve built a full-service team under one roof, opened doors in all states, and grown into a partner businesses actually stay with.
Today we handle web design, development, SEO, paid ads, outreach and AI solutions. One team, one point of accountability, every service a growing business needs.
And we practise what we sell. The AI work we do for clients is the same AI work we run our own agency on.
OUR WAY .
Too many agencies sell, sign you up, then vanish. For us, sign-up is a start, not the finish line, and we stay through the unglamorous middle, past the first win, until the numbers move. You won’t be abandoned.
We build, measure and optimise on a loop, with nothing hidden. Each change is checked against what it was meant to do. What works gets more, what doesn’t gets changed, and the numbers and reasoning stay visible.
Every project gets a human with a point of view: judgement, taste, accountability. That human owns the decisions and outcome. Behind them, an AI team that never sleeps runs research and monitoring at machine speed.
OUR MISSION .
We believe every small business in Australia should hold the full power of digital.
The AI era brings a new way of working and a new culture, and it can feel out of reach for a small business alone.
As your growth partner, we combine web, marketing, SEO, IT, CRM and automation expertise to supercharge your business with an AI layer at the steering wheel, while a human keeps hold.
The Journey
The Foundation Stone
- Took our first steps as young startup 😊
- Built the 21 Webs website
Branching Out
- Opened the Darwin arm
- Launched exHost, our own hosting platform
Teaming Up
- Collaborated with an Indigenous Corporation
- Became an NT Government registered supplier
Finding Our Niche
- Dominated the NDIS web and marketing niche
- Set up the Darwin CBD office
A New Business Model
- Pav restrategised the business model, with new internal management, new tools and a new way of working
- Built end to end in-house design, development and marketing capability
- Redefined our SEO strategy
- Passed 500+ projects completed
Melbourne HQ
- Moved headquarters to Melbourne
- Renovated a new office Grew the marketing team with new talent
Bigger, and AI-Powered
- Three new members joined the team
- Moved to a bigger space in Werribee
- Enabled AI to supercharge our operations
2026
AI Governance
- Applied AI governance for end to end operations management
- Ran internal retraining workshops and redefined our framework
Built for What's Next. Driven to get you there First.
The Numbers Behind the work
1,200+
projects delivered
50+
five-star Google reviews
25+
AI Agents in Team
The Faces Behind
YOUR PROJECT
Meet Pav
Visionary Leader & Managing Director
Pav is the visionary founder and driving force behind 21 Webs. With over 7 years of experience in digital marketing, he has built a full-service agency that helps Australian businesses grow their online presence with strategy, clarity, and measurable results.
In 2019, Pav founded 21 Webs with a clear mission – to give small and medium businesses access to the kind of expert digital marketing that was once reserved for large corporations. Under his leadership, the agency has grown into a trusted partner for businesses across Australia, delivering results across SEO, paid advertising, web design, and social media.
Today, Pav is leading 21 Webs through the AI revolution. He is championing a native AI learning culture within the team – building an internal AI learning centre and embedding intelligent tools across marketing, process improvement, IT, and development. His goal is simple: to keep 21 Webs at the forefront of innovation, so clients always benefit from smarter, faster, and more effective work.
Pav’s leadership is grounded in a firm belief that every client deserves honesty, accountability, and a team that treats their business like its own. His hands-on approach and high standards have shaped a culture where performance and integrity go hand in hand.
Meet The AI Team
Our AI team isn’t a chatbot bolted onto the website. It’s a working department, same as any other. Each agent has a defined job, reports to a human lead, and ships real work every single day.
We built them, we train them, and we put them to work on real client projects. Here’s who’s on the team.
The Proof is in the Reviews
