Solar Company Marketing, Lead Generation & Web Design
Solar company marketing that brings enquiries to your own website instead of a lead seller’s. We build the SEO, Google Ads and website that turn local solar and battery searches into quote requests. Month-to-month. No lock-in contracts.
How Many Australian Rooftops Have Solar?
More than 4.4 million. Installers just had their strongest six months since 2021, and a record quarter for new rooftop capacity. When the next buyer searches for an installer, is your name there?
June 2026 quarter, a new record
January to June 2026
If the Market Is This Big, Why Are You Still Competing on Price Per Watt?
You are invisible in search.
When a homeowner types “solar installer” into Google, they see a few businesses on the map and a short page of results. If your company isn’t one of them, that customer never knows you exist. It doesn’t matter how good your panels or your price are.
Your marketing is disconnected.
A social ad points to a generic homepage. A Google search lands on a slow, outdated page. A lead seller passes the same enquiry to several installers. Nothing is connected, and you’re paying for every piece separately without knowing which one produced the job.
Marketing for Solar Companies Works Best as One System
The installers who grow rank on Google, run tight paid campaigns on high-intent searches and convert those clicks on a fast, credible website. Word of mouth still matters. It just can’t carry the whole pipeline.
The Proof is in the Reviews
Solar Marketing, Leads and a Website That Work Together
1. Solar Marketing & SEO.
Get found by people ready to install solar, not tyre-kickers browsing panel prices. Solar SEO and content built around real installation searches.
2. Solar Lead Generation.
3. A Solar Company Website That Converts.
A website built to turn a click into a site inspection request. A pretty brochure doesn’t book jobs.
How Does Solar Lead Generation Build Your Pipeline?
Solar lead generation is the work of bringing a solar company a steady flow of qualified installation enquiries. We do it with search traffic from people ready to buy, targeted Google Ads and social campaigns, and a website built to convert. Then we report on cost per enquiry, and on cost per install if you share your job data with us.
Here’s the honest part. About 170 Australians a month search for solar leads or solar lead generation, and advertisers compete hard for every click (Google keyword data, Australia, October 2025 to September 2026). Ads bring volume while you pay for them. Solar SEO builds pages that keep bringing enquiries with no fee per lead. That’s why we usually run both.
How Does Our Solar Marketing Process Work?
Our solar marketing process runs in four stages: research your market and competitors, build the pages that convert, launch across SEO and paid channels, then keep improving what each enquiry costs.
Which Channels Bring In Solar Leads?
Solar SEO.
Rank for high-intent searches like “solar installer [suburb]” and “best solar company [city]” with local SEO, service and area pages, and quality backlinks.
Google Ads & Paid Social.
Reach people searching right now with tightly targeted search and social campaigns, conversion tracking and a clear cost per lead.
Fast Follow-Up.
Automated email and SMS replies to everyone who enquires, so each person hears back fast and your team sees the enquiry straight away. Built with our AI Automation service.
Solar Web Design Built Around the Quote Request
Your website is where every Google click, ad and social post lands. So we build solar company websites around one result: a visitor asks for a quote.
A good-looking solar website design that doesn’t convert is an expensive brochure. We design for the solar buyer’s decision: clear services, panel and finance information, real project photos, your licence and accreditation details, a one-tap quote button and a layout that works on a phone. The website isn’t the product here. It’s where the rest of your marketing turns into enquiries.
Battery buyers search too. Australians installed 276,011 home batteries from January to June 2026, 52 per cent more than the six months before (Clean Energy Council). Your site needs a clear page for solar and another for batteries.
Should You Buy Shared Solar Leads or Own Your Pipeline?
Solar Lead Generation, Side by Side
| Factor | 21 Webs growth system | Buying shared solar leads |
|---|---|---|
| Who else gets the same lead? | Only you | Often several installers at once |
| What happens to cost over time? | Pages that rank keep bringing enquiries, with no fee per lead | A fee for every lead, every month |
| Lead quality | Yours alone, from people searching for an installer | Varies. The same enquiry can go to several installers |
| Do you own the asset? | Yes: your site, your rankings, your Google Business Profile | No. The lead seller keeps the audience |
| Reporting | A monthly report on every enquiry and where it came from | You see the lead, not where it came from |
| What's left if you stop paying? | Your pages and rankings stay yours | Nothing. The leads stop |
Explore
Energy and Trade Websites We've Built
A few of the power, electrical and trade businesses we’ve built websites for. We haven’t published a solar case study yet, and we won’t pretend otherwise. See more in our full portfolio.
Westcoast Waterproofing & Tiling
Your Expert in Waterproofing and Tiling
Sigma Plumbing
Plumbing Services in Sydney, NSW
MPE Painting
Do it once, Do it right.
Territory Power & Air
Electrical Services in the Northern Territory
Genpower Services
Power System Solutions for All Industries
Ace Plumbing & Gas Services
10+
Years
of Industry Experience
Want to see what we’d build for your solar business? Ask for a free proposal.
No Solar Case Study Yet. So What Can We Show You?
We haven’t published a solar case study, and we won’t invent one. ADCS is a registered NDIS provider in Sydney: a regulated, trust-sensitive and competitive market. We’d bring the same method to your solar company marketing.
ADCS Results (3-Year SEO Campaign)
65 keywords on page 1 of Google this year, and an average Google position that improved from about 36 to about 19, year on year. Figures are rounded and some are estimates. Search results change, and every business starts from a different place, so your results will vary.
Case Studies: Real Results From Our Clients
1,200+ Projects for Australian Businesses
Since March 2019 we’ve delivered 1,200+ projects for Australian businesses, from local trades to national providers. Here are some of their logos.
The Faces Behind
YOUR PROJECT
Meet Pav
Visionary Leader & Managing Director
Pav is the visionary founder and driving force behind 21 Webs. With 10+ years of experience in digital marketing, he has built a full-service agency that helps Australian businesses grow their online presence with strategy, clarity, and measurable results.
In 2019, Pav founded 21 Webs with a clear mission, to give small and medium businesses access to the kind of expert digital marketing that was once reserved for large corporations. Under his leadership, the agency has grown into a trusted partner for businesses across Australia, delivering results across SEO, paid advertising, web design, and social media.
Today, Pav is leading 21 Webs through the AI revolution. He is championing a native AI learning culture within the team, building an internal AI learning centre and embedding intelligent tools across marketing, process improvement, IT, and development. His goal is simple: to keep 21 Webs at the forefront of innovation, so clients always benefit from smarter, faster, and more effective work.
Pav’s leadership is grounded in a firm belief that every client deserves honesty, accountability, and a team that treats their business like its own. His hands-on approach and high standards have shaped a culture where performance and integrity go hand in hand.
Solar Company Marketing Australia-Wide
Where Does Our Solar Marketing Agency Work?
We run solar marketing, solar lead generation and web design from our Werribee head office in Melbourne, with Darwin meetings by appointment. We can work with solar and battery installers anywhere in Australia.
VIC
Marketing for solar and battery installers in Melbourne
NSW
Marketing for solar and battery installers in Sydney
ACT
Marketing for solar and battery installers in Canberra
QLD
Marketing for solar and battery installers in Brisbane
NT
Marketing for solar and battery installers in Darwin
WA
Marketing for solar and battery installers in Perth
SA
Marketing for solar and battery installers in Adelaide
TAS
Marketing for solar and battery installers in Hobart
Solar Company Marketing Frequently Asked Questions
- 9/19 Synnot St, Werribee VIC 3030
- 1300 310 120
Is solar lead generation really as competitive as people say?
Yes. Solar lead generation is one of the more competitive spaces in Australian marketing, with high advertising costs. That’s why SEO plus a website that converts usually beats buying leads on its own: you build a pipeline you own instead of renting one. See our solar lead generation section above.
How much does solar marketing cost?
It depends on your service area, your channels and how busy your market is. Your free proposal sets out a plan with a fixed quote. Marketing runs month-to-month, with no lock-in contracts. Website builds are quoted as a fixed project fee; you can estimate yours with our website cost calculator.
How long until solar SEO produces leads?
Nobody can honestly promise a date. Google Ads can bring enquiries sooner, while solar SEO builds pages that keep working once they rank. That’s why we usually run both. Your monthly report shows what moved and what we’re working on next.
Do I need a new website for solar marketing?
Not always. But every marketing dollar ends up on your website, so if it isn’t turning visitors into quote requests, fixing it is often the most useful place to start. We’ll tell you honestly.
Do you sell solar leads?
No. We don’t sell leads. We build the marketing that brings enquiries to your own website and Google Business Profile, so each one comes to you and nobody else.
Do you work with solar companies Australia-wide?
Yes. We run solar marketing for installers Australia-wide from our Werribee head office in Melbourne, with Darwin meetings by appointment.
Ready for Solar Lead Generation You Own?
Your free proposal starts with our homework on your business and local market. We find what’s holding you back, then send a clear plan with a fixed quote. Month-to-month. No lock-in contracts. On request, it can include our complimentary SEO Audit Report, an in-depth analysis of your site.
Last updated November 2026
Keyword data checked 5 November 2026 (Google keyword data, Australia). Solar installation figures from the Clean Energy Council (January to June 2026 report) and the Clean Energy Regulator (28 August 2026).
