Your new provider website is nearly done, and the designer asks where the NDIS logo should go. The NDIS logo rules make it simple: unless the NDIA has given you written consent, it goes nowhere, and unless you’re registered with the NDIS Commission, the heart logos and registered provider wording stay off too. Even registered providers shouldn’t build a brand on the heart logos, because the NDIA has reportedly told providers to pause new printing as they’re phased out.
Key takeaways
- The NDIS logo and acronym are NDIA trade marks. The logo needs the NDIA’s written consent.
- Only registered providers may use the heart and support logos with the Registered Provider tagline.
- Wording counts too: NDIS approved, NDIS packages and 100% NDIS funded are on the NDIA’s list to avoid.
- A link to your Provider Register listing proves more than any badge.
Can you use the NDIS logo on your website?
Not without permission. The NDIS logo and acronym are registered trade marks held by the National Disability Insurance Agency (NDIA). Its logo guidelines say no provider, person or business may use the logo without the NDIA’s written consent, on websites or anywhere else: ads, vehicles, buildings, emails, stationery and business cards.
Registering with the NDIS Commission doesn’t change that. It only opens a narrower set of logos, covered next.
The NDIA acts on misuse, from cease-and-desist letters to reports of possible Australian Consumer Law breaches to the ACCC. By December 2025, its campaign against misleading advertising had produced 604 referrals to the ACCC and 112 likely Code of Conduct breaches sent to the NDIS Commission, and more than $100,000 in fines had been paid.
Who can use the heart logos, and for how long?
Only providers registered with the NDIS Quality and Safeguards Commission may use the I/we heart NDIS and I/we support NDIS logos, and only with the Registered Provider tagline. Unregistered providers can’t use them at all.
How long is where the sources split. The NDIA’s guideline page still offers the tagline logos to registered providers. In 2025, the peak body National Disability Services reported NDIA advice to pause new printing of the heart logos as they’re phased out, with changes to the branding guidelines expected. The guideline page gives no end date.
Our ruling: if you’re registered, the tagline logo is within the rules today. Just don’t order new printed stock, don’t rebuild your brand around it, and keep it off slow, costly things like vehicle wraps and signage. On your website, treat it as a removable extra.
Words the NDIA treats like a logo
The rules reach wording too. In our words, the NDIA’s guidelines say:
- Only providers registered with the NDIS Commission may advertise as a registered provider. Nobody else may imply it, with phrases like official NDIS provider.
- Don’t suggest a relationship with the NDIA that doesn’t exist. Its examples include NDIS in a business, trading or domain name, and products called NDIS packages or NDIS bundles.
- Don’t imply something is always funded. Avoid NDIS approved and 100% NDIS funded, and don’t use the heart logos to signal funding.
Using the acronym to describe your supports is fine; the NDIA accepts providers need it. Implying an official link isn’t. If NDIS is already in your business or domain name, get legal advice before changing anything.
A hypothetical homepage check
Take a hypothetical unregistered in-home support provider. Five things on its homepage:
On the homepage | Verdict | The fix |
|---|---|---|
The main NDIS logo in the header | Fix | Remove it. It needs the NDIA’s written consent. |
A heart logo with the Registered Provider tagline | Fix | Remove it. Unregistered providers can’t use it. |
A service called NDIS Support Package | Fix | Name the support itself, such as In-home personal care. |
100% NDIS funded above the price list | Fix | Say which plan types you work with and ask readers to check their plan. |
We support NDIS participants who self-manage or plan-manage their funding | Pass | Descriptive and accurate. |
If the same provider were registered, rows 1, 3 and 4 would still need fixing. Row 2 would pass, with the printing caution above.
What to show instead
A badge makes a claim. A register listing lets the reader check it.
- If you’re registered, say so in plain words near the top of the page, linked to your listing on the NDIS Provider Register, run by the NDIS Commission.
- Name the supports you’re registered for on each service page. Coordinators look for this, as our piece on clear service pages explains.
- If you’re unregistered, say who you work with: self-managed and plan-managed participants.
- Show trust that’s your own: who runs the business, the areas you cover, real staff photos, your ABN and contact details.
The fair point for registered providers
Registered providers earned the tagline logos, and many participants still recognise them. A common view among providers is that the badge signals legitimacy at a glance, and using it as the NDIA sets out isn’t a breach today. The catch: some families now read logos with suspicion, while a register listing only exists if you’re registered.
Logo rules are one part of compliant marketing; our 2026 NDIS marketing guide covers the rest.
The bottom line
Show your registration, not a borrowed logo
No written NDIA consent, no NDIS logo. Not registered with the NDIS Commission, no heart logos or registered provider wording. Registered? Use the tagline logo as a removable extra, not your brand, and let a Provider Register link do the convincing.
Building or fixing an NDIS provider website?
We design and optimise websites for disability providers. See our NDIS website design and SEO for NDIS providers pages, then tell us about your business.
Important FAQs
Can unregistered providers use the NDIS logo?
No. The main logo needs the NDIA’s written consent, and the tagline logos are for registered providers only.
Can I mention the NDIS at all if I'm unregistered?
Yes, to describe what you do. Just don’t use it in a way that suggests you’re registered or linked to the NDIA.
Can I put NDIS in my business name?
The NDIA lists it as an example of misleading affiliation and reports possible Consumer Law breaches to the ACCC. If you already trade under one, get legal advice first.
How do participants check if I'm registered?
Registered providers appear on the NDIS Provider Register, run by the NDIS Commission. Link to your listing from your website so readers can check it in one click.
21 Webs is not affiliated with the NDIA. This is general information, not financial or legal advice.
