Medical Website Design Built Around Online Booking
Australia-wide
Medical website design for GP clinics, specialists and allied health practices across Australia. Online booking on every page, SEO from the first page, and copy we draft to AHPRA’s advertising guidelines. You approve every word before it goes live.
1,200+ projects delivered
Offices in Werribee and Darwin
The Proof is in the Reviews
What Do AHPRA's Advertising Rules Mean for Your Medical Website?
Section 133 of the Health Practitioner Regulation National Law says advertising for a regulated health service must not be false or misleading, must not offer a gift or discount without stating the terms, must not use testimonials, must not create an unreasonable expectation of beneficial treatment, and must not encourage the unnecessary use of health services. Your practice website counts as advertising.
Common slips on medical websites: a patient reviews carousel, a star rating pulled in from Google, a “best results” headline. AHPRA’s guidelines make the practice responsible for its own advertising, so we draft every page to those guidelines and you approve it before it goes live:
- No patient testimonials about clinical care
- Accurate qualification and title use.
- No promises about treatment outcomes.
- You approve every claim before launch.
Which Practices Do We Build Medical Websites For?
Patient-ready websites for Australian healthcare practices, from a solo GP to a group running several clinics. Running a dental practice? See our dental web design page.
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General Practices & GP Clinics. GP website design with online booking, Medicare and bulk-billing information, and clinician profiles that show registration details and titles clearly.
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Specialists & Consultants. Specialist websites that make referrals simple for GPs and give patients what they need before a first appointment.
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New & Relocating Practices. Launch-ready sites with local SEO and patient booking from day one.
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Allied Health & Broader Healthcare. Physiotherapy, podiatry, psychology and other allied health providers. Healthcare website design that follows the same advertising rules, built with accessibility in mind.
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Medical Practice Groups. Medical practice website design for groups, with a page for each location, central booking and the same branding across every site.
What Should a Medical Practice Website Do?
01
Copy Drafted to AHPRA's Guidelines
Every page, clinician profile and claim is drafted to AHPRA’s advertising guidelines. You check it and sign it off before it goes live.
02
Turn a Search Into a Booking
Online booking set up with the system your practice uses, tap-to-call on mobile, and a booking button on every page. If the website can’t take a booking, your front desk ends up taking the call instead.
03
Medical SEO Built In
Local, technical and content SEO from the first page, so your practice can show up when people search for a GP in your suburb or for the services you offer.
Healthcare Website Design Starts With the Advertising Rules
These are average monthly Google searches in Australia. The biggest one isn’t about design at all: people look up AHPRA’s advertising guidelines more than three times as often as they search for medical website design.
Online Booking on Every Page of Your Site
Online booking should sit inside your website, not behind a phone call. Berrimah Family Practice in Darwin, a GP website we built, takes appointments online through a HotDoc booking widget.
Web design for doctors works best when the “Book now” button is one tap away on every page and every device. That’s how we lay out every medical site we build.
How Does Our Medical Web Design Process Work?
Our medical web design process has four stages, and the advertising rules come first. We work out what your practice offers and what the guidelines allow before any design starts.
Medical Website Design vs a Generic Website
Side by side, here's what changes when a site is built for a medical practice. For a business outside health, see our custom web design.
| 21 Webs medical website design | Generic web design | |
|---|---|---|
| Advertising rules | Copy drafted to AHPRA's guidelines, approved by you | Often missed, so testimonials and outcome claims slip in |
| Patient booking | Online booking on every page, plus tap-to-call | A contact form, maybe |
| Accessibility | Built with accessibility in mind, for patients of every age | Basic |
| Clinician profiles | Registration details and titles shown clearly | Just a name and photo |
| Trust signals | Credentials, registration details and practice facts | Patient reviews about treatment, which count as testimonials |
| Privacy handling | Planned with health information privacy in mind | Standard |
| SEO | Built in from the first page by our SEO team | Add-on |
Medical and Allied Health Websites We've Built
Websites we’ve built for a GP practice in Darwin, two podiatry clinics in Sydney, and allied health providers in New South Wales and Victoria.
Kinetic Kare
DISCOVER YOUR BEST SELF
iRehab
Allied Health Provider Sydney, NSW
Sydney Foot Clinic
Your Go-To Sydney Podiatry
Western Sydney Foot Clinic
Convenient Mobile Podiatry for NDIS Patients
Berrimah Family Practice
Ability Allied Health
Better Health. Brighter Future.
What Has Our Method Done for Other Clients?
Case studies
We haven’t published a medical case study yet, and we won’t make one up. Our closest proof comes from another regulated field: ADCS, an NDIS provider in Sydney, saw a 7X increase in organic leads over a 3-year SEO campaign.
The Faces Behind
YOUR PROJECT
Meet Pav
Visionary Leader & Managing Director
Pav is the visionary founder and driving force behind 21 Webs. With 10+ years of experience in digital marketing, he has built a full-service agency that helps Australian businesses grow their online presence with strategy, clarity, and measurable results.
In 2019, Pav founded 21 Webs with a clear mission, to give small and medium businesses access to the kind of expert digital marketing that was once reserved for large corporations. Under his leadership, the agency has grown into a trusted partner for businesses across Australia, delivering results across SEO, paid advertising, web design, and social media.
Today, Pav is leading 21 Webs through the AI revolution. He is championing a native AI learning culture within the team, building an internal AI learning centre and embedding intelligent tools across marketing, process improvement, IT, and development. His goal is simple: to keep 21 Webs at the forefront of innovation, so clients always benefit from smarter, faster, and more effective work.
Pav’s leadership is grounded in a firm belief that every client deserves honesty, accountability, and a team that treats their business like its own. His hands-on approach and high standards have shaped a culture where performance and integrity go hand in hand.
Practices and Businesses That Work With 21 Webs
Healthcare practices and businesses across Australia we’ve built websites for, including Sydney Foot Clinic and iRehab.
Google Reviews From 21 Webs Clients
What our own clients say about working with 21 Webs, as posted on Google. These are reviews of our agency, not patient reviews.
Web Design for Doctors Goes Beyond the Website
Three posts any practice can use: online booking, a stuck Google Business Profile verification, and what you can and can’t do about a bad Google review.
Doctor Website Design, Australia-Wide
We take on practices anywhere in Australia, from our offices in Werribee and Darwin, with remote delivery everywhere else.
VIC
Websites for medical practices in Melbourne
NSW
Websites for medical practices in Sydney
ACT
Websites for medical practices in Canberra
QLD
Websites for medical practices in Brisbane
NT
Websites for medical practices in Darwin
WA
Websites for medical practices in Perth
SA
Websites for medical practices in Adelaide
TAS
Websites for medical practices in Hobart
Medical Website Design Questions Practice Managers Ask
Straight answers on the advertising rules, online booking and SEO.
- 9/19 Synnot St, Werribee VIC 3030
- 1300 310 120
- info@21webs.com.au
Can my medical website have patient reviews or testimonials?
Not about clinical care. AHPRA’s guidelines treat a positive statement about a symptom, diagnosis, treatment or outcome as a testimonial, and section 133 bans testimonials in health advertising. Your practice is responsible for everything on its website, including reviews it republishes, so we don’t build review carousels into medical sites. We show credentials, registration details and clear practice information instead.
What is the difference between medical website design and a normal business website?
Medical website design starts with the advertising rules, then adds online booking, clear clinician profiles and accessibility for patients of every age. A generic site often skips the rules, and the practice carries the risk. The comparison table above sets it out.
Can you connect our online booking system?
Berrimah Family Practice, a GP website we built in Darwin, takes appointments online through a HotDoc booking widget. If your practice uses a different booking system, we’ll check how it connects before we quote.
How much does a medical website cost?
It depends on the number of locations, clinicians and booking connections. Try our website cost calculator for a starting point, and your free proposal comes with a fixed quote.
Is my medical website accessible to older and disabled patients?
It’s designed to be. We build with the W3C’s WCAG 2.2 guidelines in mind: readable text, clear contrast and buttons that are easy to tap, so older patients and people with disability can find what they need and book.
Do you also handle medical SEO?
Yes. Medical SEO is built into how we design: page structure, local search and your Google Business Profile, set up for the searches patients type.
Do you work with medical practices all over Australia?
Yes. We deliver medical website design and SEO Australia-wide from our offices in Werribee and Darwin.
Ready for a Medical Website That Takes Bookings?
Tell us how many clinics you run, how patients book today and what the new site needs to do, and we’ll put together a plan for your practice.
Free proposal
Ready to Grow?
Let's Build Your Plan.
Historic Results Across Our Client Campaigns
The 21 Webs team
