Google is consistently improving and modifying its algorithm to provide the best experience to its users. Bad SEO or non-optimisation of a cleaning website design can mean lost business and lost marketing opportunities. Yet, some strategies can help your cleaning business to be at the top of the list in Google in terms of the most valuable local queries.
Want to apply these cleaning website strategies? Let’s start.
1. Target Long-Tail Keywords for Niche Traffic
Long-tail keywords are specific keywords that customers are likely to use when looking for cleaning services to hire. “Cleaning services” is far broader than the long-tail keywords because instead of cleaning service, long-tail keywords contain specifics with which the customer is concerned, for instance, green carpet cleaning Melbourne or cheap office cleaning services Sydney. “ This way, your website will be seen by the people who are seriously looking for cleaning services.
- Long-tail keywords are longer phrases: Usually in the form of 3-5 words.
- More specific: These phrases focus directly on what your potential customers are searching for.
- Less competition: Since they are niche, fewer businesses would vie for these keywords and hence your website will rank higher.
- Better match to user intent: Those people who use these specific phrases are more likely to be interested in booking or enquiring about services.
- Higher conversion rates: This way users get exactly what they want, so there are high chances that they would become your customers.
2. Break Up Text for Better Readability
Break-up text means structuring the content of your website in a way that will be easily understandable by the readers. They should not use large chunks of text but should use small paragraphs, bullet points and headings to make the information more comprehensible.
For a cleaning website, this means:
- Use short paragraphs: You can write 2-3 sentences for each paragraph.
- Add bullet points: These make lists and key points stand out.
- Include headings: Make the headings relevant to the content and should hook the reader.
- Use white space: Leaving space between the paragraphs and the sections also makes the page appear more organised and not congested.
- Highlight important information: Emphasise your main points by underlining them or using capital letters.
3. Optimise Titles, Headings, and Meta Descriptions
Optimising titles, headings, and meta descriptions entails ensuring that the parts of your website inform both the search engines and the visitors what your cleaning business entails. These elements are like the signposts that people follow when they are searching for your site on the internet.
- Title: This is the title that is shown on the search engine results page or SERP to give a brief of the article. It should be clear and contain the keywords that are relevant to the topic of the paper.
Example: Sydney House Cleaning Services
- Headings: They are the titles of sections on your web pages. They assist in the arrangement of your content and make it easy for the eyes to go through.
Example: ”Our Expert Carpet Cleaning Services”
- Meta Description: This is a brief description of the page that you see below the title in search engines. It should provide a summary of the topic that is covered on the page and persuade people to click.
Example: “Need professional house cleaning service in Sydney? Our cleaners guarantee high-quality cleaning services. Call us now!”
4. Create Location-Based SEO Content to Dominate Local Search
Local SEO means writing content that contains the places where your cleaning business is situated. For instance, if you are a cleaner in Brisbane, then your website should contain such phrases as ‘Brisbane cleaning services’ or ‘best cleaners Brisbane. ‘ This way, the search engines will know where you operate and will display your site to anyone searching for cleaning services in those regions.
This way, you ensure that your site is among those that are likely to be pulled up when people in your region are searching for cleaning services. It also enables other potential customers in the vicinity to locate and get in touch with you hence increasing your chances of getting more local customers.
5. Incorporate Links to Build Authority
Introducing links into the cleaning website means using both external and internal links for your content. Internal links are used between the pages of the same website; they assist the users and the search engines in finding their way through the site. Links to other relevant websites are important since they make your site to be associated with other reputable sites.
For a cleaning business, linking to material such as cleaning tips or cleaning certifications on your website gives the viewer confidence that your company is knowledgeable. Anytime these links are viewed by the search engines, your site is considered as an authoritative site in the cleaning industry which is very beneficial for ranking. The greater the number of quality links, the higher the chances of potential customers to locate and patronise your services.
6. Increase Page Speeds for Enhanced User Experience
Improving page speed is all about increasing the rate at which your website loads when a user chooses to come to your website. In particular, for a cleaning business, this is rather important because people who look for cleaning services, expect to receive answers instantly. If your site takes time to load they may get bored and never get to know what you are offering.
- Faster loading means happier visitors
- If your site takes time to load, the chances are that the visitors will not take time to look at your services.
- Google loves fast websites so your website will rank well.
- People use their phones to search and a site that loads quickly is responsive and works well on mobile devices.
- A quick site retains the prospective clients on your site, and they are likely to approach you for services.
7. Track Site Metrics to Measure Success
Measuring site activity is a process of determining how your site is doing. This has a similarity with going for a check-up of your site in a bid to determine which areas require change and which areas are effective.
- Metrics are numbers that tell a story: Helps you see if your website is attracting the right customers: If many people are coming but none of them is using your services, then you may have to make some alterations.
- Shows which pages are popular: You can learn what services are most popular and target more of them.
- Helps improve your website over time: This way, you will be in a better position to make proper decisions that will lead to the acquisition of more clients.
- Easy to track with tools: This is something that basic tools such as Google Analytics will tell you in a more comprehensible form.
Conclusion
Because the cleaning industry has specific requirements, it is easier to attract more clients and have a better online presence. 21 Webs design custom professional cleaning websites that are also optimised for SEO to ensure that your business ranks high. Our experience in the cleaning business makes it possible for your website to be well-developed and SEO-ready.
