The Internet is an extremely competitive space, and we at 21 Webs understand it like no other. There are millions of websites looking to grab the eyeballs of the visitors. So, how do you differentiate and catch their attention and get found? Its SEO, or Search Engine Optimisation that does it for you. It is the way how we enhance your website’s presence on the Internet and encourage the search engines to rank it well above the rest (more often on the first page of the search engine results page). We target the users for the phrases that you’re your audience will search on the Internet. To know how SEO works, it is better to understand the working of the search engine. 

21 Webs can help you and your website with the following, but not limited to;

Site audit for improvements
Keyword research
Content generation
On-page SEO
Off-page SEO
Performance improvements
HTML and site structure improvements
Link building
Social media integration

SEO can be the best investment you can make for performance improvements in the long run. It is an essential component of any marketing strategy to improve your website’s performance on the search engine. It generates more traffic and leads to conversion and eventually more business. 

We start by making a more-in-depth analysis of your website to understand the technicalities. There are two focus areas for us here. One is on-page SEO, and the other is off-page SEO. On-page involves everything within the source code of the website, and in off-page SE, we consider factors outside your website that contribute to improvements in search engine rankings. 

We address the technical issues like broken links, duplicate content, or other complicated issues that may affect your site’s ranking. The external agents for off-page SEO are also considered and improved here. 

Once all this is in place, we start with keyword research.

Keyword research remains a blueprint for all your digital marketing initiatives. It should ideally drive every decision that we make. It makes marketing more efficient. It is merely the process of finding and analysing the search terms that people use on the search engine and are relevant to your business. It is a valuable insight that frames the content strategy and the overall digital marketing efforts. 

The primary purpose of keyword research is to look for the average monthly search volumes on particular keywords. From SEO perspective, it makes sense to focus on high volume search keywords. It quickly brings more visitors to your page by ranking you higher on the search page. 

With keyword research, you develop a better understanding of your target customers and the ways your users search for your content or your business. 

Keyword research provides an answer to these vital questions like:

What are people searching for on the search engine?
number of searches made by people?
What is their preferred format for consuming the information? 

Link building involves getting the hyperlinks from other authority websites to your own. Hyperlinks navigate the users from one page to another on the Internet. It is a search engine optimization technique that leads to higher rankings on the search engine result page. It is one of the primary ways for search engine algorithms to recognize the relevance of the page. When there are a good number of links to a website, it is an indication of the relevancy of the content. It increases visibility for your website. It also helps the search engines to crawl your website. 

The factors that we consider while deciding the links are:

Popularity –Local and global
Anchor text
Link context
Link source

There can be many techniques for building links, and it varies in difficulty levels as well. For SEO, link building remains the most challenging aspect of the job. The majority of the time and efforts go into it. 

There are only two ways how you develop links to your website: internal and external. Getting the external links is challenging as it comes from other websites; however, internal linking is comparatively more straightforward. Then is deep linking that refers to linking to pages other than your homepage or contact page. Here every page of the website should be reachable with at least one external link. When you maintain a blog, it helps in increasing the internal links. It provides more opportunities for you to link back to specific internal pages. 

Our linking building exercise is specifically customized, keeping in mind your business, your target market, and your business objectives. 

With Google handling an unlimited number of searches every year, 21 Webs ensure that the SEO efforts are specifically aimed at your target audience. We work to craft strategies that can make your brand stand out and gets highly targeted traffic. We well understand what our users want and what does the client expects from us.

For reporting to our clients, we have a variety of ways. However, we develop a format of reporting that makes it easy for you to understand and track the initiatives and the outcomes. SEO remains a long term investment, and we deliver insights to you, ranging from organic traffic to keyword ranking performance.

Unlike other SEO agencies that believe in complex reporting mechanism that causes more confusion for the clients, we believe in delivering simplicity, value, and results through our reporting.

We integrate Google Analytics, Google Search Console, SEM Rush, Google My Business, and other similar helpful platforms for this. These data-driven reports are authentic and provide a clear understanding of the performance.