Website is your presence on the web and needless to say, and it has to be impressive. Consider it as the showcase of your business and your success. Hence it works as the backbone of any online business today.
Cut down the clutter and stand out amongst thousands and millions of websites with responsive web designs. Even the search engines had shown their preference for such web designs since 2015 when Google included site responsiveness as one of the ranking parameters.
What is a responsive web design?
It is a collection of web designs and development techniques that build a website that reacts to the user’s screen size. In simpler words, it optimises the user’s browsing experience by having inbuilt and responsive web pages. With the increasing use of smartphones and tablets for accessing the Internet, an optimised website responsive to the users’ screen size has become essential.
It represents the simplest way to reach users with varied screen size and provide them with a seamless experience.
The advantages of a responsive website design are multidimensional. From SEO to conversion metrics and user experience, it has numerous contributions to your business’s growth.
Here are the important ones that make a responsive web design worth considering for your website:
1. Augment your reach
The proliferation of web applications on tablets a mobile device provides a strong commercial imperative to accommodate smaller screen size to a unified custom website design.
2. Improved conversion rates
As it improves the user experience, there are lesser redirection requirements, and hence you can maintain a consistent look and feel across the website. It positively impacts the conversion rates as the user has familiarity with the navigation and use across devices.
3. Comprehensive analytics and reporting
You need not track user journeys, funnels, and redirections between your web pages/web sites with a responsive web design. Site analytic tools provide you with in-depth and responsive reporting making the monitoring and analysis more manageable and effective.
4. Visibility on the search engine result page
It lets you bring your full focus on link outreach with a consolidated SEO strategy. A responsive website not only makes your SEO campaigns effective but also economical.
Moreover, Google also suggests that responsive websites will feature prominently in localised search results.
5. Save time and money
Having a single website is more comfortable and less costly to maintain and update. With a single administrative interface, you can do a lot many things on your website. Business logic can be applied to the overall multi-device experience in no time.
With a responsive web design, you stay ahead of the competitors and the trends. From development and maintenance costs to visibility in search engines and conversion rates, there are numerous benefits that you can reap with it. It also reflects consistency in design and branding of your business. A responsive web design is not just another option; instead, it is a requirement that you can’t afford to ignore.