Did you know that the majority of people in Australia find new businesses through a search engine? That’s right, with the vast majority of people using search engines like Google, Bing to find new businesses, it’s essential to have a strong Search Engine Optimisation (SEO) strategy in place to improve your visibility and help more participants.
SEO is getting your website to rank higher in search engines. It’s important to do if you want people to find your site when they’re searching for something specific. The better your website gets ranked, the more people will see it and talk about your services.
But there’s a lot more to SEO than just understanding how it works—there are also many different tactics that can be used to grow your business through SEO. As one of the leading website designer for NDIS providers, 21 Webs have put together this article to explain some of our favorite strategies for getting ahead in this field.
Conduct Keyword Research
Keyword research is a critical aspect of SEO and involves identifying the search terms and phrases that people are using to find information related to your business.
By conducting keyword research for your NDIS business, you can identify the specific keywords and phrases that your target audience is using to search for services or information related to the NDIS. By including keywords and phrases in your website and content, you can increase your visibility in search engine results pages and attract more traffic to your website. Popular NDIS keywords include the following:
- NDIS services
- Disability support services
- Support coordination
- Plan management
- Occupational therapy
- Speech therapy
- Behavioral therapy
- Specialist support coordination
- Early childhood intervention
- Disability care provider
Effective keyword research also involves identifying long-tail keywords, which are longer and more specific search phrases that may have lower search volume but are highly relevant to your business. These long-tail keywords can help you target more specific and qualified traffic, increasing the likelihood of conversions and generating more business for your NDIS services. These long-tail keywords include:
- NDIS plan management for seniors
- Behavioral therapy for autism NDIS
- NDIS early childhood intervention provider
- Disability support worker job requirements
- Specialist support coordination for mental health NDIS
- NDIS home modifications for wheelchair users
- Support coordination fees for NDIS participants
- NDIS disability service provider in regional areas
Optimise Your Website’s Structure
SEO can help optimise your website’s structure and improve its visibility in search engine results pages(SERP), leading to increased traffic and potential business growth for your NDIS business. Here are some ways SEO can help in optimising your website’s structure:
- Clear website architecture: A well-structured NDIS website with clear and organised navigation helps search engines crawl and index your website efficiently. A clear structure can help search engines understand the relationship between different pages and their importance, leading to higher rankings.
- Optimised URL structure: URLs are an essential component of a website’s structure. SEO can help optimise your URLs to include relevant keywords and provide clear information about the content of the page.
- Keyword optimisation: By conducting keyword research, you can identify the specific keywords and phrases that your target audience is using to find information related to your NDIS services. Including these keywords in your website’s content and meta tags can help improve your website’s relevance and visibility in search engine results pages.
- Internal linking: SEO can help optimise internal linking by linking related pages and creating a hierarchical structure of pages. Internal linking can help distribute authority and page rank throughout your website, leading to higher rankings and increased traffic.
- Responsive design: A website that is optimised for mobile devices and has a fast loading speed can improve user experience and lead to higher search engine rankings.
By implementing these SEO practices to optimise your website’s structure, you can improve your website’s visibility and attract more traffic to your NDIS services, leading to potential business growth.
Publish High-Quality, Relevant Content
The last thing you want is to have your content come up in the search results and be completely off-topic.
The best way to keep that from happening is by making sure your content is relevant and high-quality. But how does SEO help with publishing high-quality, relevant content? Here are a few ways:
- You can use SEO to find out what people are searching for when they’re looking for something like what you offer, and then create content that addresses those searches. This will help you get more traffic from search engines and make it easier for people to find your content.
- Search engine optimisation can help you make sure that your content is readable and easy to understand. It doesn’t matter how great something is if no one can understand it! So make sure that the words in your posts are spelled correctly, have correct punctuation, and flow well together so readers don’t get distracted by poor grammar or typos when trying to read your work.
- You can use SEO tools like Google Analytics to see how many people are coming across your website after searching for specific terms on Google or other search engines (like Bing). This will help show which topics are most popular among readers who come across your site
Build High-Quality Backlinks
Backlinks are important for SEO. They help you rank higher in search engines and attract more traffic to your website. But how do you get high-quality backlinks?
There’s more to SEO than just getting a link from a big site. You have to make sure that the link is relevant and that it won’t harm your business if you were to get penalised by Google.
The easiest way to do this is by building links yourself—but how do you know what kind of links will be considered spammy by Google?
There’s no one-size-fits-all answer here, but there are some best practices that will help ensure your links are high-quality and not likely to get your website punished:
- Link out to other websites with relevant content or other resources (like infographics).
- Link out to sites that are related to yours—for example, if you’re an NDIS provider, link out to other NDIS providers’ websites as well as NDIS advocacy groups’ websites.
- Link out only when it makes sense for the context of your page.
Utilise Social Media
Your business is growing, and you’re excited about it. But what’s the next step? How do you get people to find you?
There are a lot of ways to promote your business, but social media is one of the most effective. It’s free, and it can be used to reach new customers and engage with existing ones.
The problem is that many businesses aren’t sure how to use social media effectively—and when they do, they don’t know how to measure the impact it has on their business. That’s where SEO comes in: SEO helps businesses use social media to grow their NDIS business by increasing search visibility, which means more customers finding them through Google or other search engines.
How does SEO help businesses use social media effectively?
SEO (search engine optimisation) helps businesses use social media by making sure their website is easily found through search engines like Google. If people can’t find your site online, then no matter how much time you spend engaging with them on social media sites like Facebook and Twitter, none of it will matter! SEO helps ensure that your website appears high up in searches so that more people can find it when they’re looking for something specific—like an NDIS provider in their area!
Monitor Your Performance and Adjust Your Strategy
Search engine optimisation (SEO) is a practice that helps you boost your website’s rankings in search engines, like Google and Bing. It can help you increase traffic and sales, as well as improve the overall visibility of your business online.
But how does SEO help with monitoring your performance and adjusting your strategy?
The internet has become a crucial part of modern life. When people go online, they’re looking to find information about products or services that they need or want. When they find what they’re looking for, they’ll likely be happy to use your site to buy from you—as long as it’s easy to use and has relevant content on it.
SEO helps you get in front of potential customers who are looking for something specific. If one of them clicks through from Google or another search engine and finds what they want on your site, then it means you’ve succeeded! You’ve done everything right: from writing great content that speaks directly to their needs and interests; using keywords correctly; making sure there’s nothing broken or outdated on your site; having no spammy links pointing to it (which could lead Google down an entirely different path)
In conclusion, SEO is a critical component of growing your NDIS business. By implementing key SEO strategies such as keyword research, content creation, link building, local SEO, and social media optimisation, you can improve your website’s visibility, attract more traffic, and ultimately increase your business growth. These strategies require ongoing effort, but the results are worth it. By optimising your website and social media profiles for search engines, you can attract more customers, establish your NDIS business as an authority in your niche, and ultimately achieve your business goals.